JETBLUE "GETAWAY WITH IT"
People know JetBlue as an airline, but they don’t know that JetBlue offers vacations with JetBlue Getaways. So to increase awareness, we created Get Away With It, the first-ever live online game show.
The game show was broadcast from New York City, where contestants were streaming live via SKYPE. Our real, live host quizzed contestants from around the country with vacation-related questions. The winning contestants were rewarded with JetBlue Getaways vacation packages.
HOW WE DID IT